give GroundUp is live

Find grassroots nonprofits in the Piedmont Triad that match what you care about.

Not in the Piedmont Triad? Check out the app and get notified when we expand to your area.

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Small nonprofits are doing powerful work, often out of view.

give GroundUp is a discovery tool that amplifies grassroots organizations, connects them with new audiences, and helps their stories rise to the surface.

Our solution

Philanthropic dollars, much like accumulated wealth, are concentrated in the largest nonprofits and rarely reach local communities. At give GroundUp, we believe that to meet the real and ongoing needs of our communities, donors deserve better alternatives to support the issues they care about.

The traditional philanthropic model makes it extremely difficult for small grassroots movements to thrive, even when they're closest to the communities they serve. Give GroundUp is disrupting that model, creating a modern, community-driven approach to philanthropy that amplifies local voices, levels the playing field, and makes space for grassroots organizations not just to survive, but to grow.

A green infographic with white and yellow text, showing a list of locations: Winston-Salem, Greensboro, High Point. The title mentions ground-up efforts, and there is a green background with subtle circle designs, with some text about doing work already.

Meet give GroundUp.

A social discovery tool that’s changing the way philanthropy works and shifting power back to communities.

How it Works

  • Identify the causes you care about.
    Share your values, from housing to climate, education, or food security.

  • Discover grassroots nonprofits making real impact.
    Explore organizations that are small, local, and often overlooked, but doing powerful work on the ground.

  • See where your giving goes.
    Reflect on where your dollars go, measure your reach, and build a more intentional giving strategy.

give GroundUp is a simple, social way to connect people with grassroots nonprofits.

Identify the causes you care about, discover organizations making real impact, give with confidence, and keep a record of your giving over time.

Check out give GroundUp

  • Screen showing a webpage titled 'Find a Nonprofit' with search filters for focus area, location, people served, and program type.

    Identify.

    Start by telling us what matters most to you, whether it's housing, food security, education, or another cause close to your heart.

    You can also filter by location or the communities you care about, so your giving aligns with your values.

  • A digital mobile app screen displaying a list of community support organizations with green 'Follow' buttons next to each, including Second Chances Support Network, Safe Harbor Shelter, Watershed Alliance, and Horizons Health Services.

    Discover.

    Discover organizations that match your interests and get to know their stories, missions, and communities.

    Follow organizations you like and we’ll regularly introduce you to new ones that are equally aligned.

  • Information about a community organization called Open Doors supporting immigrant families, including number of families served, volunteers, founding year, fundraising campaign details, and needs.

    Give.

    Choose the nonprofits that inspire you and support them directly.

    The process is simple, transparent, and designed to make it easy for you to act on what matters.

  • Donation impact report showing total donations of $750 supporting education, housing, and environment causes, with a pie chart, cause support count of 3, nonprofit discoveries of 7, and donation progress bar toward a $1,000 goal.

    Track.

    See the bigger picture of your giving over time.

    Our dashboard helps you reflect on where your dollars go and keep a record of what you have given.

  • A community data infographic showing $6.2 million raised locally, key issues include food insecurity, youth programs, housing, and mental health, with funding gaps in elder care and legal services, and an option to explore community data.

    Grow.

    Watch how your contributions ripple out into the community.

    By supporting grassroots nonprofits, you’re helping local movements thrive and building long-term change from the ground up.

Try the app